We all love seeing that follower count go up. It’s exciting, right? New people tuning in, fresh eyes on your content—it feels like progress.

And if you’ve been using my tips on Threads, I’m guessing you’ve been seeing that growth firsthand. 🙌

But let’s talk about the other side of the coin: losing followers.

It’s easy to panic when you see that number drop. Feels like you're doing something wrong, doesn’t it?

Here’s the thing: social media is like a stock market. Sometimes it goes up (you gain followers), and sometimes it goes down (you lose followers). But losing followers isn’t bad. It’s actually just a filter.

The people leaving? They’re probably not the ones who resonate with your message. And that’s good. You don’t want an audience full of people who aren’t interested in what you have to say.

Here’s the kicker: if you’re using the right hooks (like the ones from Hooked on Threads 😉) and sticking to consistent ideas, you will lose followers. And that’s when your real growth starts.

Why is losing followers a good thing? Let me explain:

The followers who stay are your people. They’ll engage more, connect with your message, and tell the algorithm, “Hey, show this content to more people like me.”

So, next time you see that number dip, don’t stress. It’s the algorithm’s way of narrowing your audience to those who truly align with you.

If you’re ready to double down on creating content that hooks the right people (and filters out the wrong ones), Hooked on Threads is your secret weapon.

Let’s make every post count. 🚀

Check it out here.

You’ve got this,
@CreatorSam.io

SMGM 07 | Real Talk: "Quality over quantity" is holding you back

See all posts from CreatorSam.io